Do one thing per day, every day, to promote your book.
If you took that advice to heart, you’re probably currently in the process of building a “marketing checklist” and might also be wondering what to put on it. In addition to the items I suggested last week, here are three additional ideas to include:
Set up a Twitter account. Even if you aren’t ready to actually tweet anything, set up an account before you get too famous and someone uses your Twitter name for their account. (Optimism is a good thing!) Using your real name makes it easy for people to find you. My Twitter handle is @mariamurnane.
- Add a fun line about your book beneath in the “signature” of your personal e-mail account. If you have a website, include a link to that as well. The signature is typically found in the “settings” section of any e-mail account. Using a signature is a great way to tell people about your book without telling people about your book. My signature says “Best-selling author of the Waverly books, novels for anyone who has ever run into an ex while looking like crap. www.mariamurnane.com.”
- If you don’t have a website, register a domain. (GoDaddy is a good place to start.) I always recommend selecting http://www.yourname.com, or if that is taken, then http://www.yournameauthor.com or http://www.yournamebooks.com. Just like with your Twitter handle, you want to make it easy for your fans to find you. I don’t recommend going with http://www.nameofyourbook.com because what happens when you write your second book? That may sound like crazy talk now, but it is quite possible that one day you will write a second book!